The Future State of Social Media

What the past can show us, what the present suggests and what the future holds, more private communities and niche conversations

Welcome back to The Future State podcast and newsletter bundle, Nick and I are back from our summer hiatus and are back to make your next conversation about the future better. I’m one of your co-hosts Danny Denhard and I’ll be sharing why you should listen to this week’s brilliant podcast. 

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Listen To The Future State Of Social Media Podcast 🎧

Link: Listen On Apple

Link: Listen On Spotify

Introducing The Future State Of Social Media 👍

We live in a world where social media dominates much of the world’s conversation, political and media landscape and likely creates more discourses than any other platform created.

  • We see over 2.9 billion (that’s 50% of the world’s adult population) use Facebook monthly,

  • Over 2b on WhatsApp,

  • 1.3billion on messenger (the product)

  • And over one billion active users on Instagram.

For many people, Facebook properties are the gateway to the internet and social media is their lens for news and debate.  

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Social media has changed since the early days of emails and forums and will continue to change, anything that is free is charging you as the product and therefore these platforms serve you more content, more ads and demand more insights about you and what you like, love and importantly what you loath. 

The success metrics currently (unfortunately):

Enragement is engagement. 

We have been engineered to accept product tweaks, to love an update and notification as it triggers a dopamine kick and plays with many people’s personalities. 

No one has ever been taught how to enjoy social media and how to understand and use it correctly.   

We are experiencing food delivery apps attempting to add social layers into their products, dating, family tree (see video below) and DNA products build on your social connections and build a dedicated graph for you and your network of friends, family and strangers. 

The History

Here is a breakdown of the social media-fictation of the internet and the related launches, you will see how many years coincided with big technology shifts and movements into “more open” web.

The Social Media Journey 

See ➡️ Say ➡️ Show ➡️ Share ➡️ Support ➡️ Share Less

  • See things & people

  • Say whatever

  • Say something

  • Show something

  • Share everything

  • Share important news

  • Support causes / people

  • Share privately to trust curated followers


The Podcast Breakdown 👏

  1. Why Nick and I are relevant in this chat

    1. Both ex CMO's

    2. Danny last business was built on top of social media and relied on social networks and network effects

    3. Nick is building a business around mixed reality and social media is hugely important to the business and it’s success

  2. Where we are today - social media turning into social-tainment

  3. What we lived through - history is important as is key tech shifts

  4. Why social media was/is important

    1. Is social media than just the apps on our phone - yes!

    2. Can adult sites be classified as social media?

    3. Is email?

  5. Why has social media changed

    1. TikTok ads feel more authentic than any other platform (why? Creators know the audience and their own brand style)

    2. The recent example from the Carolina Panthers

  6. The Future (explored below)


The Future State Of Social Media

Nick’s Future State 🤔

  • Smaller more niche communities

  • WhatsApp drops to become a tactic others offer

  • There will be an AR / VR future, it will be different to what is on offer on today

  • Work smarter not hard on social media

Danny’s Future State 🔮

  1. Hardware: For a handful, not for all

    1. Facebook (Portal, Oculus & Raybans priced at $/£299) & Snap (glasses) fully believe hardware is part of the mix

  2. Entertainment based social media - move away from social graph and friends graph, now entertainment graph - serve you content based on entertaining content, audio, video, gifs, - it will always be around:
    how much time x advertising $ it can attract x active users

  3. Discussion-based social media, pre-approved by a community leader - like subreddits.

    1. If I was Notion I would push hard into creating a social element to notion to enable conversation around URL's, content specific content commenting & adding reactions with emojis, gifs etc. Not their use case but could swallow up a lot of conversation that happens in private chat but is impossible to follow along

  4. We are likely to see smaller social networks bubble up (similar to how Path worked) to the service to offer better social networks with more focus on groups and interactions than something like Facebook changing the way social works.

    1. This is already happening within social networks - Instagram with how many account people have and how their own account is private vs secret lurker account

    2. Twitter is improving with their latest shift into communities (like groups on Facebook or Sub Reddits on Reddit) or something like Instagram which is rubbish at creating ways for people to connect in a sensible and meaningful way


    Thanks for reading and listening today.

    As ever happily let us know what you think, your predictions and what you think we might have got wrong.

    Talk To Us

    Have a great and informed day,

    Your hosts: Danny Denhard & Nick Walter


    Connect With Us ⬇️

    Danny on LinkedIn, Twitter or sign up to his weekly newsletter 

    Nick on LinkedIn

The Future State Of Meditation 🧘‍♀️

Would you invest into Nick's Pitch of Meditation Station?

  
0:00
-35:29

Welcome back to The Future State podcast and newsletter bundle, here to make your next conversation about the future better. I’m one of your co-hosts Danny Denhard and I’ll be sharing why you should listen to this week’s brilliant podcast. 
If this email was forwarded to you, sign up here. 

Introducing The Second Pitch Episode: The Future State Of Meditation Station Podcast 🧘‍♀️

Mental health and wellbeing has never had so much investment or emphasis place on it and rightly so.

Across the world and different cultures we apply different importance and prioritises to wellbeing, it’s time we stepped this up and Nick’s idea…to make dedicated more spaces and centres available for de-stressing.

Well-being: the state of being comfortable, healthy, or happy.

In this week’s podcast (the last podcast in season 1) and our second ideas pitch pod (listen to the first episode here), Nick pitches an idea he cannot stop thinking about since 2018…

💡 The Meditation Station

You now have two options: 

  • Option 1: Read on and get a flavour of this week’s podcast 

  • Option 2: Or listen to the podcast by hitting play or in your favourite app or hit play at the top of the email.

Reading on… a good choice.

So here’s the Meditation Station Pitch in a nutshell

  • What? Meditation station and homeless shelter

  • Why? There are thousands if not millions of stressed and overwhelmed people, people need to recharge and rebalance

  • How? Leverage unused space, offering corporate and personal memberships

The Business Side 💴

  • TAM (total addressable market) - As Nick says “large” - the TAM is probably £100m p/a

  • Difficultly? 7️⃣/🔟

  • How to make money? £9.99 personal, £19.99 per month for corporates

  • Competition? Large co-working spaces

So without the full set-up and pitch what do you think?

A good or bad idea? Hit reply with what you think!

Go and give it a listen by hitting the play button or listening on Apple // Spotify // Google Podcast (or any of your favourite podcast apps)


🚨 Please Rate & Review: Once you’ve listened, please like and review (5 ⭐️ would be awesome) to help us spread our podcast to other smart and curious people.  


Enjoyed Season 1 The Future State Podcast?

Help it grow by:

  • Copying and pasting https://thefuturestatepodcast.substack.com and sending to your smart friends on WhatsApp, iMessage or Telegram

  • If you are cool and on a discord server, drop a link to the pod

  • Or, if your work chat is full of smart people? Say on Microsoft Teams Or Slack send them https://thefuturestatepodcast.substack.com & tell them to book them a meeting with their new friends Nick & Danny

Share The Future State Of Podcast


Remember We ❤️ Feedback: If you have any feedback, hit reply to this and we will happily chat. 

Pitch At Us? 🎯 

Got an idea for a show or want to appear pitching an idea, hit reply with your idea to pitch to Nick and I on the pod. 


Thanks For Listening! 

Nick and I are going to be taking a couple of weeks summer break and then come back with more podcasts, more pitch episodes and a few special guest appearances.

Thanks and speak soon,

Danny Denhard - Connect with me - LinkedIn, Twitter, Focus Business
& Nick Walter - Connect with Nick LinkedIn, Twitter, Vortic Art

The Future State Of Reality TV

Yes it's entertainment but we have to do more for people's mental health!

  
0:00
-38:15

Welcome back to The Future State podcast and newsletter, here to make your next conversation about the future better. I’m one of your co-hosts Danny Denhard.
If this email was forwarded to you, sign up here. 

Introducing The Future State Of Reality TV Podcast

Obvious statement alert: Reality TV is a big deal. 

Not just from a business revenue perspective but through a cultural and societal lens, reality TV brings something extra. 

The UK needs something to lift the spirits again, (well apart from the England 🏴󠁧󠁢󠁥󠁮󠁧󠁿 win Tuesday night). There has been something missing from TV…
There is a need for a daily event on prime time TV. 

You have two options:

  • Option 1: Read on and get a taste of the podcast

  • Option 2: Listen to the podcast by hitting play or in your favourite app or hit play at the top of the email.

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Ok…you selected option 1, let’s get into the tasting.

Here is some food for thought before you listen to this week’s podcast aka reasons to listen: 

  • Reality TV happens every day on social media, you are the star of your own Truman show. The issue is you don’t have enough co-stars to make as big as others do.

  • Reality TV brings big eyeballs especially around prime time TV slots which brings in huge advertisers & sponsors

  • The TV is the only thing that brings multiple eyeballs per household, so you hit a much bigger set of eyeballs and influence a bigger audience than you on your mobile. 

  • TV ads are still important in the boardroom - it helps CEO’s and CMO’s show off to their peers and their friends, this still helps to sway decisions. 

  • Reality TV’s impact on mental health is huge and then the second-order and the rise of cosmetic surgery in contestants and cosmetic surgeries is something we are seeing record numbers in consultations and surgeries.

  • Mental health is a huge area that needs real consideration and full support from the moment the contestants are selected to a year after they leave. 

  • Love Island returned for the first time in two years, it is the first year the cast has been announced before the show, this enables vetting by thousands of followers not just the ITV team and this deep dive into the stars helps to build affinity and connection. 

So, this week (co-host) Nick and I dive into the:

  • Reality shows (hint mostly love island).

  • The business behind reality TV (another hint ads slots are rumoured to cost £100k, head sponsors per year is £5m per year)

  • Mental Health - why it is so important and why shows don’t do enough on screen

  • The future state of reality TV - last hint, maybe it is beyond just it being TV, maybe it’s on the go, on mobile phones or even with a headset on.  


The Important Podcast Moments: 

The new sponsorship deals for love island

  • £100k to sponsor per TV ad slot - £250k per ad slot in England World Cup matches

  • £5m to be the lead sponsor from JustEat - who are also sponsoring Euro's 2020

New suppliers -

Here for numbers? ROI on Ads…

The basic breakdown

  • 8 weeks

  • 6 shows per week

  • 48 episodes

  • 3 ad breaks = 144 showings off ads

  • 4 mentions of the brand per show - the start of the show + 3 ad slots

  • + social media ads

  • + ITV hub ads + ITV revenue from ITV Hub+

Average Viewing is 2.5 million viewers (this is likely TV sets vs 2-3 people-watching in the same household) 

The highest viewing figures in UK suggests is 6 million viewers.


Remember To Subscribe On Your Favourite Podcast App: 

If you prefer to listen on your podcast player of choice or want to be notified as soon as the episodes go live: 

Follow on Apple // Spotify // Google Podcast // 

Please like and review (5 ⭐️ would be awesome) to help us spread further and wider. 


We ❤️ Feedback?

If you have any feedback, hit reply to this and we will happily chat.

Pitch At Us? 🎯

Got an idea for a show or want to appear pitching an idea, hit reply with your idea to pitch to Nick and I on the pod.


Thanks For Listening!

We have one more episode before a couple of weeks break and then back with season 2.

Danny Denhard & Nick Walter

The Future State Of Coffee Pitch Podcast

The Pitch Edition - EV Coffee Idea Evaluated

  
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-46:27

After a week’s break, Nick and I are back with the future state podcast!

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The Future State Of Podcast - The EV Coffee Edition ☕️ 🚐

This week Nick and I introduce a monthly podcast segment around pitching an idea we have thought of and thought is a decent idea.

We then review, ask the exec style questions (yes we use the word TAM numerous times) and this week we see if Nick would invest in my EV (electric vehicle) coffee shop on wheels.
(He has gone a little quiet on me so he might be in build mode 😏)

The Important Talking Points:

  • Why we could take the 75% market of remote and WFH army

  • The importance of local

  • What’s more important the product or the product-market fit

  • Why jingles are a Marketing goldmine

  • Why community might just be the underestimated angle

  • The importance of a strong hook

  • Will sustainability be an important angle for the 90%?

  • Why Nick thinks an adult ice cream van is the crack for adult-like ice creams in the park are for kids


So, why listen this week?

  • New show format

  • Where I pitched my coffee shop on electric wheels idea to Nick

  • How ideas are narrowed down and hear Nick provide me constructive feedback

  • How to steal this idea… (full idea template below)


Remember To Subscribe On Your Favourite Podcast App: 

If you prefer to listen on your podcast player of choice or want to be notified as soon as the episodes go live: 

Follow on Apple // Spotify // Google Podcast // YouTube

Please like and review (5 ⭐️ would be awesome) to help us spread further and wider. 

Thanks 🙏


💡 The EV Coffee Idea Template You Can Borrow 💡

The What:

  • Coffee shop on EV wheels

  • Servicing local areas with quality coffee, snacks, treats and meals (breakfast & lunch)

  • Replacing local stores

  • Think of a milkman crossed with an ice cream truck with a barista and pre-made food (like a high-end food truck on wheels)

The Why:

  • Less footfall

  • More local

  • Supplying the hybrid workforce

  • Can serve quality food and drink like at a chain or an independent

  • Coffee shops are often in high footfall areas and town centres or city hotspots

The How:

  • Build an EV like a food truck

  • Make it Instagram-able - give FOMO or elite to cities and suburbs
    like Uber etc did

  • Chains would do this pretty easily

  • Remove the friction of having to go out or give food apps more money

  • Source of local investment and ability to create jobs and support local entrepreneurship

The Business Side

  • TAM - 💰💰💰 (Large at scale) - large upfront investment

  • Difficulty - 👍👍 (Not complicated)

  • How to make money - Surprise and delight, service local areas smartly and around the same time, have a jingle you play like an ice cream van, could be close to universities or out of town offices, reward system,

  • Competition - 6️⃣/🔟 - mini Pret's, supermarkets (like Waitrose, Tesco Metro, co-ops) & shop delivery apps (JustEat, UberEats & Deliveroo)

We Want To Hear From You

So what do you think? Should we keep this style of pod?

Yes Keep The Pitch Podcasts

Hit reply if you have any questions or feedback, we ❤️ feedback 😉

Thanks,

Danny (and Nick)

The Future State Of The High Street

Do we need to completely rethink local retail or is there a hybrid modern future?

  
0:00
-40:49

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The Future State Of The High Street 🛍

With the confidence increasing with the opening of shops and stores have reopened in 🇬🇧 and 🇺🇸, we have seen in the UK, footfall is lower than expected, restaurants seem to be quieter bringing the question of safety and comparing that to purely just spending in store.

Large stores and shops are quieter than expected, although we are seeing a small dip online too, bad weather = bad commerce in person, good weather = good commerce in person.
It raises the question were large towns built for national tourists and international tourists in large cities…definitely 😬.

Or, is the part of a bigger trend where online has killed off the high street and shopping IRL isn’t as important as it was once and is not a community staple as it was in the late 1800’s through to the early 2000’s.

We are even seeing a tech-first approach in-store with contactless checkouts, self-checkout kiosks, curbside pick up aka click and collect and the importance of the human expert dropping significantly.

This all coincides with Poundland’s IPO and announcing they are going into a deeper more local convenience store model.

So, this all helped Nick and I to discuss the important elements of the high street and answer the important questions:

  • The challenge of the high street

  • The history of the high street was to address the need

  • Why the evolution of butchers and grocers were so important in shaping today’s landscape

  • The community and local aspect of the high street and the importance of retail

  • Is the Poundlound IPO a sign of potential promising times?

  • The question that we should consider: Did fast fashion outlets kill the high street or was it online marketplaces? Thinking more than just eBay, Amazon (& notonthehighstreet & Etsy), the newer marketplaces like Onbuy.com, Depop, Vinted

  • Are high streets, shopping centres, retail parks considered the same thing or are they all competing?

  • Why immersive experiences are the way to go

  • Why Google, Amazon and Apple have (physical) stores as essential brand extensions and important connection points with customers

  • What’s coming next… a brighter more integrated high street?


Remember To Subscribe On Your Favourite Podcast App: 

If you prefer to listen on your podcast player of choice or want to be notified as soon as the episodes go live: 

Follow on Apple // Spotify // Google Podcast // YouTube

Smash the subscribe and a give us a 5⭐️ review, helps us spread further and wider.

Thanks 🙏


The Future State Of The High Street Timeline ⬇️

The full transcript is available here.

  • 01:38 - Danny: The impact of shutting stores in central London

    • The components and typical make up of the high street, Clothes shopping (H&M), Beauty, Bakery, Betting Shop, Estate Agents, Greggs, Coffee shop (typically a chain), Argos, Food shopping (Sainsbury's, Tesco, Asda etc) Fast Food (McDonald’s, BK, KFC) QSR - chain (likely five guys), Pharmacy (+ chains like boots and Superdrug), Department store (typically a John Lewis, M&S), Pubs and bars, Charity shop(s), Nightclub(s) (Watford, St Albans, Manchester, Birmingham), DIY stores, Market (now a food market), Maybe a cinema

      Danny questions: Is the high street something that's valuable anymore?

  • 04:03 - Nick: brings up how covid and pandemic has changed and shaped the next normal and how Amazon managed to deliver everything in the middle of it all

    • Nick questions:

      • the psychology of why people purchase items

      • the role of technology

      • City vs local

      • The convenience of shopping local vs commuting

      • Do we really want chain restaurants like GBK and Wagamama’s or would we prefer smaller more craft based options

      • Is John Lewis a pull enough & could they be doing more?

  • 12:47 - Danny: takes us on a history lesson of the high street and the important origins &

    • Are big chains big enough pulls or do they need to do more?

    • Danny suggests Immersive has to be the future

    • Westfields power of footfall

    • Danny questions do we value our local experts enough? Or do we have a shortage of experts in retail

  • 16:05 - Nick recalls his time in the 🇺🇸 and how service roles are considered more than they do in 🇬🇧. Nick questions:

    • The role of the staff

    • The role of the landlord

    • The online impact on offline and logistical and financial optimisations

    • Do we have an issue with the shopping concept for younger people

    • Is there an opportunity to bring in a better advertising solution?


🚨 Remember to help The Future State Podcast to grow to forward this email & copy and paste https://thefuturestatepodcast.substack.com/ on WhatsApp. 

Thanks for reading and have a great end to your week.

Danny Denhard & Nick Walter

Hit reply or email us if you’d like to discuss this or any of our episodes 

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