The Future State Of Savings & Discounts

Are Businesses Driving Consumerism? Or Are They Failing Themselves With Discounts

  
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Welcome back to The Future State Podcast.

Nick and I return with a Black Friday Recording Special.

This week’s podcast we channel our inner Martin Lewis 👀 breaking down savings, discounts & the numerous savings days.

We dive into the world of discounts and savings and the bigger crisis we might be facing, from a green environmental POV and a business POV.

🎧 Listen Now 🎧

The episode is now live, click to listen above on Apple, Spotify, Amazon, Anchor and across all major podcast players. Go listen or read on for a teaser.


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The Podcast TLDR:

The Good

  • General savings for consumers

  • Often makes expensive seasonal gifts more affordable

The Bad

  • The strain it places on logistics

  • The work environment in many businesses becomes more stressful, creates more issues with internal teams and many businesses actually lose money rather the traditional Black Friday where businesses started to make money

The Ugly

  • Consumerism crisis

  • The cost of delivery on the environment

  • Material gifts at Xmas


Important Elements To Savings We Discuss

  • Black Friday has been undone in the UK - The biggest retailers are all doing it differently. It’s causing confusion and chaos for consumers

    • We saw ‘fake Black Friday’ a week early (19th) in the U.K. - devaluing what Black Friday and Cyber Monday was designed for

    • Many are pushing Black Friday week and Black Friday month.

    • We have seen huge year on year growth of sales for Black Friday

  • Singles Day

    • The West has adopted Single Day, which is traditionally an unoffical Chinese singles holiday. Singles Day in the UK is actually in March

  • Amazon’s Influence

    • Prime Day - The day(s) where Amazon drives savings across the marketplace - the biggest brands can drive attention and savings to their customers as part of their brand moat

    • Amazon are reportedly planning to open 260+ stores over the next few years aka they truly know UK are hybrid shoppers 80% in store - 20% online so shopping in the U.K. has to be considered to have retail presence + online.

    • We now have Prime expectations, subscription enables us to have: fair prices, quick delivery, free returns.

  • Brands using biases against us: Cashless Effect, Social Proof,

  • Brands that don’t discount might actually win the long game, brands include - Apple, Peloton, Chanel, LV, Tiffany & Co, Lululemon

  • Unsung Heroes - Forums and groups

    • Many saving related forums are super popular

    • Thousands of Facebook groups dedicated to it

    • The science behind why Aldi and Lidl surprise aisle

    • Many groups dedicated to how to gain an extra saving, use certain points schemes, leverage the best deals

Watch the Decarbonising The Art World Video Nick mentions.

The Future State Of Savings And Discounts

  1. Personalised savings - generic savings will be phased out

  2. Investors looking to change the way they invest and invest in environmentally positive and forward thinking startups, as well into hugely profitable companies

  3. Brands going against the grain and not building huge savings campaigns - they create value and affinity to their customers, rewarding in smarter ways

  4. Bigger shifts online - less IRL shopping and more online shopping (hopefully with greener delivery options)

  5. Repackaging Science. We will see brands turn to positioning and rethinking sizes and quantities to influence our purchases
    - Examples:

    1. Nespresso comparing against your coffee priced at £3.

    2. Red Bull positioning themselves vs Coffee vs Coke. How did they do this? Smaller cans higher price. Status in a can.

  6. Mass savings being reduced down slowly, brands need to control their sales prices and their partners will be educated that their brand price is their brand price.

  7. Many businesses will look to offer multi level discounts across the year vs big events and days

  8. We see ride hailing, food delivery constantly discounting to drive usage - we are going to see some brands have to loss lead to get any traction in the noise of big saving days and events

Let us know what you think…

@dannydenhard and @nickwalter23

Or connect with us:

Danny on LinkedIn // Nick On LinkedIn 

The Future State Of Meta Aka Facebook 

Why Facebook is moving to Meta and its quest to the Metaverse 

Hello and welcome back to the future state podcast.

Nick and I are back from the mini-break and started Season 3 of The Future State.


WTAF is Meta 👀

Nick and I go deep and long on the Facebook rebrand, their history, their issues, their opportunity and the way they will be potentially shaping a future for the next four generations.

Listen Online Now On:

» Spotify » Apple » Anchor

The Podcast Breakdown 🎧

  • Nick and Danny dive into the Meta brand, the Facebook rebrand that has a wave of memes (here is the Iceland Tourism example, the PR machine created quite a buzz but as many questions trying to understand what it means. 

  • I take you through the history of the brand, the reason why its journey is so important and why the fights and bets made by Facebook’s leadership team have led to one of the biggest rebrands in history. 

  • I answer Nick’s question of why the rebrand was so important and the other potential it had  

    • Important notes: You have 4 master brand types you can:
      (1) Monolithic (FedEx),
      (2) Endorsed (Virgin),
      (3) Free-standing (Unilever with dove, wall's etc),
      (4) Hybrid (Coca-cola company, coca-cola - diet coke - coke zero + sprite, Fanta etc)

So What is Meta?

  • Group of businesses - Facebook (big blue), Instagram, WhatsApp, - VR and experimental

  • Money making (Facebook app, Instagram) vs money-losing (WhatsApp, VR, metaverse building)

  • Comparable to Alphabet (Google's parent company)

  • Nick dives into the metaverse and the VR and AR side of the rebrand and repositioning (well worth watching the haptics ​

    • ​Watch the innovation from the Meta tech team 👇

  • Nick and I answer a listener question: From James Sinfield @ Nestle
    “In your honest opinions, will Facebook (Meta) succeed with their aim of building a new version of Internet? Is there a flaw in their thinking?”

  • Then comes the future state of Facebook and Meta (including the breakdown of the metaverse) 


The Facebook Timeline Discussed

  • Facebook launched 2004

  • The social network everyone wanted to join

  • Private => semi-private => public

  • Owned the space for photo sharing - became the place to share your photos and didn’t matter the quality

  • Where you become the real you online

  • Newsfeed pioneers

  • Log in with Facebook - default for many online profile creations

  • Like button - open analytics for Facebook

  • Smart Acquisitions of:
    2009 FriendFeed (newsfeed)
    2011 Gowalla (local),
    2012 Instagram,
    2013 Atlas (advertising),
    2014 WhatsApp, Oculus 2014,
    2016 MSQRD (filter trending app),
    2017 TBH (trending app),
    2018 Bloomsbury AI
    2021 series of VR, gaming and AI purchases

  • Groups

    • Open and important for: Local, community, interests, random connections and sharing

  • “Marketplace” sells peer to peer or local. - they just announced live shopping to marketplace. The QVC style shopping experience

  • Unruly Power

    • Fake profiles

    • Election issues

    • Misinformation Engine - particularly with Covid etc

  • Moved to become a hardware provider and product company with portals and VR headsets

  • As someone who had them as enters the market, flirt as a competitor and then not put a dedicated team on it - made you realise it has power but its size and internal prioritises clash

  • Hit or Miss?
    Missed blogging, missed creators, missed podcasts, struggled with workplace, killed on platform gaming, struggled to entice users on VR, struggled to make crypto work, struggled to make headways in charity and crowdfunding space

  • Facebook are the masters of the false currency that is engagement aka likes and reactions

Facebook Papers TLDR

  1. Facebook has turned into email 2.0 - a necessary evil for many 😬

  2. Facebook was the gateway to the internet for millions of users - particularly in Asia and Africa and likely to be replaced with WhatsApp in near future 😟

  3. Facebook isn't a social network it's an ad's network - Facebook's biggest challenge is its algorithms and controlling how content spreads.
    This is not under control and they struggle to do so, so why will people rush to the new Meta products, software or hardware-driven. 🚩

  4. Meta has to shape and control the next generation of platforms. They never shaped the iPhone or any android device. 😓

  5. "Our biggest competitor by far is iMessage" - Mark Zuckerberg on 31st Oct 2018 - they are desperate to compete with OS companies and know they are under Apple and Google’s control with app stores and ad revenues 💴

  6. Meta is the mega brand rebuild - a new ten-year mission that will likely see a shift to more interaction, more tools, more games, more of your money spent on the platform 🚀


What do you think of the move? And the future?

Let us know @dannydenhard and @nickwalter23 on Twitter

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The Future State of Social Media Comments 💬

How about a 🆕 social network that allows you to have conversations in the format you want and have smarter conversations?

Welcome back to The Future State Of Podcast and newsletter bundle, Nick and I are back this week to help you think of how social media can be improved and inspire change in how we think and use social media.
I’m one of your co-hosts Danny Denhard and I’ll be sharing why you should listen to this week’s pitch podcast.

Listen Now 🎧

Click to Listen On Spotify

Click to Listen On Apple


Need More Of A Tease?

  • Hear how social media is damaged but can be fixed with better systems

  • Why multi rich format updates and conversation will lead to better conversations and richer conversations

    • Think about how you can update with audio notes, video clips, writing long-form notes and uploading meme’s and emoji’s

  • Why reputation scores will help build trust

  • The big existing companies just will not be able to reset their algorithms and creator ranks to improve sharing and conversation

  • How Quora, LinkedIn and Reddit will be kicking themselves on paying knowledge leaders

  • Why red rope and KOL (key opinion leaders) will be essential to sharing information and leading conversations

  • How we are about to embrace smaller social networks vs large social networks

  • Nick being impressed again with my pitch and my idea

Listen Now

The Full Pitch

These are the full pitch notes:


So What Do You Really Think Of The Future Of Social Media 💭

Let’s Nick and I know of the next wave of social media and conversation online?

On social media @dannydenhard / @nickwalter23 or on email.

Email Us Your Thoughts


Got Your Own Idea To Pitch Us? 🧐

Do you have your own idea or think you could do better? We want you to join us!

Here’s the template to use:

What

Why

How

The Business Side

  • TAM

  • Difficulty

  • How to make money

  • Competition


Thanks for listening today and please give us ⭐️⭐️⭐️⭐️⭐️ review either Apple podcasts or Spotify.

Danny (And Nick)

Or now listen to our previous episodes

The Future State Of Podcast
The Future State Of Food Bots - Pitch Edition 🤖
Welcome back to The Future State podcast and newsletter bundle, Nick and I are back to make your next conversation about the future state better. I’m one of your co-hosts Danny Denhard and I’ll be sharing why you should listen to this week’s brilliant podcast…
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The Future State Of Email Client
Welcome back to The Future State Of Podcast and newsletter bundle, Nick and I are back this week to help you think of your next big idea or borrow mine. I’m one of your co-hosts Danny Denhard and I’ll be sharing why you should listen to this week’s brilliant podcast - my email client of the future, it will make you scrap Gmail, Outlook & even Superhuman…
Read more
The Future State Of Podcast
The Future State Of Meditation 🧘‍♀️
Listen now (35 min) | Welcome back to The Future State podcast and newsletter bundle, here to make your next conversation about the future better. I’m one of your co-hosts Danny Denhard and I’ll be sharing why you should listen to this week’s brilliant podcast. If this email was forwarded to you, sign up here…
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The Future State Of NFT's

Featuring NFT Influencer Alex Moss - co-founder of NFTU.io

Welcome back to The Future State Of Podcast and newsletter bundle, Nick and I are back this week to help you think of how NFT’s is going to be part of your life moving forward.
I’m one of your co-hosts Danny Denhard and I’ll be sharing why you should listen to this week’s brilliant podcast, with Alex Moss of NFTU.io.


The Teaser 👁

So Why NFT’s & WTAF are they?

  • NFT’s are a way to buy and sell something of value

  • Ever brought extra lives, a skin or a weapon in a game? You have brought an NFT and why this use case is so important

  • It’s not just for the rich and super-wealthy, it is for the forward thinkers and those who want to own digital and physical copies of something they love

  • NFT’s are leading the way for the next generation of artists, whether that is art, music or creative

  • NFT’s is just in their infancy and we are about to see a rise in their popularity and importance

  • With Opensea and Coinbase opening marketplaces we will see it easier and more

  • Find out why brands have to get into NFT’s with a great example of how the Tesco Clubcard has to be a use case

  • Alex speaks openly and transparently about the current misunderstanding of NFT’s, touches upon the reported eco issues and why you have to be educated to make an investment into NFT’s and (ETH) Ethereum.


Time To Listen To The Future State Of NFT Podcasts 🎧

On Apple

On Spotify

Or listen in your browser


Our Guest

When an old friend Alex Moss (follow Alex on Twitter) and I talked recently, it was clear Nick and I needed to invite him onto The Future State Of Podcast.

Why?

Alex is the co-founder and CTO of nftu.io, NFTU and the team have been helping some of the most well-known artists and companies market, promote and create NFT’s.

Here is one of the best NFT artworks I have seen and Alex and team worked on it. Read the case study if you are interested in how Alex and team are helping these well known artists.

Share

I think you will agree Alex was a brilliant guest who definitely helped Nick and I’s NFT’s knowledge, keep an eye out for what Alex and his company has in their roadmap and if you want to discuss anything that was brought up, get in touch below ⬇️


So What Do You Really Think Of NFT’s 💭

Let’s Nick and I know of the next wave of art and supporting your favourite artists and brands?

On social media @dannydenhard / @nickwalter23 or on email.

Email Us Your Thoughts

The Future State Of Email Client

Pitch Edition: How Email Has To Improve & How

Welcome back to The Future State Of Podcast and newsletter bundle, Nick and I are back this week to help you think of your next big idea or borrow mine.
I’m one of your co-hosts Danny Denhard and I’ll be sharing why you should listen to this week’s brilliant podcast - my email client of the future, it will make you scrap Gmail, Outlook & even Superhuman.  

If this email was forwarded to you, sign up ⬆️

🎧 Listen To The Future State Of Podcast Now 🎧

On Apple

On Spotify

Share


The Teaser 👁

So Why Email And Why Compete with Outlook & Google? 👀

  • Email is broken, it has not been updated and is just a feed of information, rarely a flow of actionable tasks, updates and insights you want to receive.

  • Email is still the most important communication tool

  • Email is where you still sign off work, gain approval on budgets, headcount and often where bad news arrives, etc

  • Email shapes businesses and will for years to come

  • Even with the move to chat and the chatification of work, email still is where clarity lies within business and is the primary channel for communication with external people, vendors and clients

  • Email clients are rarely updated and although there is Spark and Superhuman, these are not built for the modern workplace

Scroll down to the pitch notes below to review how good my email client would be to fix the broken email and communication clients.

The Pitch Breakdown 👏

Here are my dedicated and full notes for the pitch episode:


So What Do You Really Think? 💭

Let’s Nick and I know of the new email operating system?

On social media @dannydenhard or on email

Email Us Your Thoughts


Some Litmas stats to help you gain some understanding of the market:

Popular Mail Client

  • Apple iPhone: 38.9%

  • Gmail: 27.2%

  • Apple Mail: 11.5%

  • Outlook: 7.8%

  • Others - Yahoo! Mail: 5.4%, Google Android: 1.5%,Apple iPad: 1.4%, Samsung Mail: 1.2%, Outlook.com: 0.9%, Outlook Mobile: 0.2%

Opens

  • Mobile: 43.0%

  • Webmail: 36.1%

  • Desktop: 19.4%

  • Other: 1.5%

Email Provider

  1. Gmail: 75.0%

  2. Yahoo! Mail: 14.8%

  3. Outlook.com: 2.4%

Desktop Opens

  1. Apple Mail: 58.9%

  2. Outlook: 40.0%

  3. Windows Live Mail: 0.9%


🎤 Talk To Us & Give Us Feedback 💬

As ever, thanks for listening, if you would like us to take on a future state of topic or you’d like us to hear one of your ideas please email me

Thanks and have a great week ahead.

Danny Denhard & Nick Walter

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