The Pitch Edition - EV Coffee Idea Evaluated
After a week’s break, Nick and I are back with the future state podcast!
The Future State Of Podcast - The EV Coffee Edition ☕️ 🚐
This week Nick and I introduce a monthly podcast segment around pitching an idea we have thought of and thought is a decent idea.
We then review, ask the exec style questions (yes we use the word TAM numerous times) and this week we see if Nick would invest in my EV (electric vehicle) coffee shop on wheels.
(He has gone a little quiet on me so he might be in build mode 😏)
The Important Talking Points:
Why we could take the 75% market of remote and WFH army
The importance of local
What’s more important the product or the product-market fit
Why jingles are a Marketing goldmine
Why community might just be the underestimated angle
The importance of a strong hook
Will sustainability be an important angle for the 90%?
Why Nick thinks an adult ice cream van is the crack for adult-like ice creams in the park are for kids
So, why listen this week?
New show format
How ideas are narrowed down and hear Nick provide me constructive feedback
How to steal this idea… (full idea template below)
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💡 The EV Coffee Idea Template You Can Borrow 💡
Coffee shop on EV wheels
Servicing local areas with quality coffee, snacks, treats and meals (breakfast & lunch)
Replacing local stores
Think of a milkman crossed with an ice cream truck with a barista and pre-made food (like a high-end food truck on wheels)
Supplying the hybrid workforce
Can serve quality food and drink like at a chain or an independent
Coffee shops are often in high footfall areas and town centres or city hotspots
Build an EV like a food truck
Make it Instagram-able - give FOMO or elite to cities and suburbs
like Uber etc did
Chains would do this pretty easily
Remove the friction of having to go out or give food apps more money
Source of local investment and ability to create jobs and support local entrepreneurship
The Business Side
TAM - 💰💰💰 (Large at scale) - large upfront investment
Difficulty - 👍👍 (Not complicated)
How to make money - Surprise and delight, service local areas smartly and around the same time, have a jingle you play like an ice cream van, could be close to universities or out of town offices, reward system,
Competition - 6️⃣/🔟 - mini Pret's, supermarkets (like Waitrose, Tesco Metro, co-ops) & shop delivery apps (JustEat, UberEats & Deliveroo)
We Want To Hear From You
So what do you think? Should we keep this style of pod?
Hit reply if you have any questions or feedback, we ❤️ feedback 😉
Danny (and Nick)